Monetize the CEO as rockstar. 

Long term value creation means elevating the profile of the company and its CEO to that of legendary.  It's easy for a Fortune 100 company to be a media darling (or scapegoat).  But what about you?  Strategic use of traditional and emerging media make your company and its strategy, portfolio and CEO attractive to journalists, customers and Wall Street.  The CEO-centric communications campaign is designed to make the company message an embodiment and extension of the CEO, and the CEO a visionary leader for his/her industry and area of expertise.  Time to raise your game?