Do you need a small, medium or large idea?

Sounds funny, but it’s serious business, and sometimes you need help to generate strategies that you can’t generate alone.  ALG’s Strategic Ideation Service helps you to get your mind around the possibilities ahead.  Putting our team of seasoned and senior marketers to work for a high-impact, short-term project can yield substantial results and eye-popping return on investment. 

Small ideas are incremental improvements in your current process.  Are you speaking the right language, targeting the right prospects, advertising with the right mix?  You’re not seeking to change your entire business, just improve performance.

A medium sized idea might mean finding a parallel path to market.  If you’re a catalog retailer, perhaps you should consider shopping mall kiosks in markets where you already mail (if your mailings aren’t particularly dense in any DMA, you could alter that by acquiring lists to enable coordination with your experimental mall presence to see if there is a synergy).  Maybe you need to target a different vertical market.  Your product or service could generate additional revenue with little or no change (we’ve seen this plenty of times).

A big idea is a game-changer.  ALG develops a new business concept based on your core competency and brand values. It could take a retailer online, or an online brand into retail.  Move a B2B product into the consumer space.  Or recommend a strategic alliance like none before it.  Sky’s the limit, but long term profitability is the goal.

Ideation isn’t for everyone.  You have to believe in your company’s ability to innovate and take in ideas that “weren’t invented here.”  If you’re ready, just let us know.