Exclusive Stamford-area Seminar Limited to 12 participants.
ALG Interactive Media Training readies you to achieve Maximum Impact in TV, radio, print and blog interviews. The session includes study of recent on-air appearances of CEOs, journalists and other exexcutives to make the lessons learned more interesting and relevant. We view, read and dissect your peers' recent interviews and discuss how you can do better.
Seeing other CEOs, CFOs or experts in actual interview situations, using the skills covered in our program, cements the lessons learned and helps to create “muscle memory” as the case studies we use are people in the same role as you. ALG Interactive Media Training is a full-day session and provides a foundation for future success and self-directed development as a spokesperson. Our action-packed, day-long agenda includes:
Self-guided spokesperson questionnaire and assessment of goals and objectives for media training.
Recent good and bad interviews; discussion of what makes for a successful interview
Two on-camera interviews and interactive review
Building a compelling message and sound bite
Influencing the flow of the interview
Looking like a hero as you defend yourself in adversarial situations (defend but don’t look defensive)
Being a good spokesperson (how to become a journalist’s go-to source)
The Killer TV Appearance
Best practices for print, wire service, radio and blog interviews
How bloggers differ from mainstream journalists (even if they also write for traditional media)
In addition to video of industry and/or role peers, ALG tailors the content of Interactive Media Training based on completed pre-session questionnaires. These two customization elements make IMT sessions a day that participants have called, “the best professional education day I’ve ever had.”
The cost for the seminar is only $895 per person and includes the following:
Pre-seminar self assessment and integration of your feedback with class content
Video of your interviews on DVD
Video of lecture portions of the day on DVD
Workbook and reference material covering concepts and exercises from the seminar
Sixty days of phone followup with seminar leaders
Book: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
